Zuffa, LLC () is an American sports promotion company specializing in mixed martial arts. It was founded in January 2001 in Las Vegas, Nevada, by Station Casinos executives Frank Fertitta III and Lorenzo Fertitta to be the parent entity of the Ultimate Fighting Championship (UFC) after they purchased it from the Semaphore Entertainment Group. On July 11, 2016, Zuffa announced that it would be purchased by WME-IMG for the price of $4 billion.
The word “Zuffa” is an Italian word (pronounced [ˈtsuffa]), meaning “fight”.
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